The American Denim Crisis

The American Denim Crisis


The American denim industry is in a crisis. If we don't pull together as a nation now to start buying Made in USA denim and jeans, the nation might lose the last of its suppliers, which are already down in single digits. When the suppliers are gone, it means absolutely no Made in USA denim would exist, so no more Made in USA jeans. Please help keep these Americans employed! Purchase a pair of your new favorite jeans today. Read more below for a letter from one of our sponsors!

The American denim industry is in peril, and yes, I will admit this is a critical time for us and anyone else trying to do what we do. Early on I made a commitment to myself and our employees to do everything in my power to build our jeans in America. We all take great pride in how we have honored that commitment thus far. We believed in America and the American Worker, and we still do. It is as obvious to me now as it was back then that we made the right decision. Many times in our past this vision of ours seemed insurmountable yet we always found a way to survive, grow, and get better along the way. Heck, at times I allow myself to say "no one makes a better jean than we do".

But despite our confidence and the encouraging feedback we have received from our customer base, the fact still remains that the challenges are greater than ever before. It is likely you will be hearing or reading about the industry's demise as supported by the provided links below. Yes it's true, many small jean companies will be closing doors in 2018. The storm is fast approaching! However, I would like to conclude this letter by stating it is way too early to begin writing a Diamond Gusset obit. In fact, I feel excited and energetic just thinking about continuing the fight.

As we adapt to the changes and forge a path that will keep us American Made and better than the rest, we want you to know we sincerely appreciate your past loyalty and pray you will stick with us in the years ahead.



David Hall
Owner, Diamond Gusset Jean Co.

No Room for America Left in Those Jeans 11/10/17

R.I.P. - Death of the American Denim Industry 11/21/17

Denim Production in the United States Hit With Another Blow 12/1/17


  • Bill

    Duluth has NO commitment to Made in the USA. They offer a few things made in America but selling made in America is not their mission.

  • Pam

    I never heard of this company. I usually by my jeans at Old Navy but want American made denim. Where can I purchase them

  • Pam

    I never heard of this company. I usually by my jeans at Old Navy but want American made denim. Where can I purchase them

  • Charles Thomas

    Even though they are a competitor in jeans, Duluth Trading has the same “Made in USA” philosophy as Diamond Gusset. I purchase products from both companies because of those philosophies, Perhaps you could work out an arrangement with them to save US denim suppliers. Something like a purchasing strategy where both companies would order from the same fabric suppliers… It might result in one supplier failing due to lack of buyers, but at least we wouldn’t lose all the suppliers. Just a thought.

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