The American Denim Crisis

The American Denim Crisis

 

The American denim industry is in a crisis. If we don't pull together as a nation now to start buying Made in USA denim and jeans, the nation might lose the last of its suppliers, which are already down in single digits. When the suppliers are gone, it means absolutely no Made in USA denim would exist, so no more Made in USA jeans. Please help keep these Americans employed! Purchase a pair of your new favorite jeans today. Read more below for a letter from one of our sponsors!

The American denim industry is in peril, and yes, I will admit this is a critical time for us and anyone else trying to do what we do. Early on I made a commitment to myself and our employees to do everything in my power to build our jeans in America. We all take great pride in how we have honored that commitment thus far. We believed in America and the American Worker, and we still do. It is as obvious to me now as it was back then that we made the right decision. Many times in our past this vision of ours seemed insurmountable yet we always found a way to survive, grow, and get better along the way. Heck, at times I allow myself to say "no one makes a better jean than we do".

But despite our confidence and the encouraging feedback we have received from our customer base, the fact still remains that the challenges are greater than ever before. It is likely you will be hearing or reading about the industry's demise as supported by the provided links below. Yes it's true, many small jean companies will be closing doors in 2018. The storm is fast approaching! However, I would like to conclude this letter by stating it is way too early to begin writing a Diamond Gusset obit. In fact, I feel excited and energetic just thinking about continuing the fight.

As we adapt to the changes and forge a path that will keep us American Made and better than the rest, we want you to know we sincerely appreciate your past loyalty and pray you will stick with us in the years ahead.

Sincerely,

 

David Hall
Owner, Diamond Gusset Jean Co.

No Room for America Left in Those Jeans 11/10/17

R.I.P. - Death of the American Denim Industry 11/21/17

Denim Production in the United States Hit With Another Blow 12/1/17


8 comments

  • Marilyn Godfrey

    Please do not give up. You make good jeans. My son just ordered a couple of new pair. Never give up. God bless you all.

  • олег

    Покупал и буду покупать,комфортную джинсовую одежду от Daimond gasset,а не китайско-азиатский хлам.Джинсы это история Америки,осталось немного производителей made in USA и в широкой рекламе не нуждаются!

  • Julie

    No, these companies don’t need opinions from arm chair market analysts. They need you to go out and buy their products.

  • Jenny

    Maybe they should consider doing a market analysis with someone other than their typical consumer base. Fashion is what will sell. Made in America is not the primary selling point.

  • Bill

    Duluth has NO commitment to Made in the USA. They offer a few things made in America but selling made in America is not their mission.


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